Latest Thinking

• 

  Trust as we move through more change

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• 

  An authentic voice when using AI

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• 

  Is Humanness the next Brand differentiator?

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• 

  Humanness in technology

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• 

  Are we losing our way in delivering excellent service?

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  Maximizing the value you get from B2B respondents

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• 

  Communicating with SMEs during uncertainty

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• 

  Besides funding, SMEs other big challenge is Time!

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• 

  Researching SMEs – not all SMEs are the same

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• 

  Are you successfully connecting with your target respondent for effective B2B research?

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