by Marylou Kneale


About the Author: Marylou Kneale

How Human is your company?

All organisations are looking for ways to stand out from their competitors and be seen as unique.

With the growing use of technology and the strong focus on the use of AI to drive efficiencies, reduce costs, improve the quality of service and provide easier access to information, the use of technology will be a fundamental for business and not a differentiator on its own.

The differentiator will be “humanness + tech.” Developing a human side to your tech also creates an opportunity to make customers feel connected to the brand.

Some ideas on how this could be achieved:

  • Support customers to enable them to use these platforms in the best and most useful ways.
  • Personalise the tech making it relevant to the individual.
  • Provide protection of personal information and transparency on how collected information is being used.
  • Provide simplicity and eliminate complexity.

Customers are wary of the potential risk and at the same time are looking for easy and accessible ways of investigating products, purchasing them, getting after sales service and support.

Building trust and establishing a human connection will be essential in the age of technology and “humanness” could ultimately become a brand differentiator.

How human is your company? Isn’t it time to ask your customers what they think?

At Livingfacts we have 23 years worth of experience in understanding what corporate customers, SMEs, stakeholders, staff, and suppliers need. We collaborate with you to provide current research and insights on how to remain relevant and meet your target markets’ changing needs.


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