Hybrid methodologies in business-to-business research
In the early part of my career - when business life was more structured, somewhat slower and people were easier to access – one was unlikely to have considered a hybrid approach to B2B research. There were clear preferences for a type of methodology, quant often followed qual and there was not the proliferation of methodologies available to researchers.
Important considerations when doing B2B research
Important considerations when doing B2B research. While B2B and B2C research uses many of the same tools and techniques, covering similar topics, there are some important considerations when designing and implementing effective, representative and rich B2B research.
Should companies with B2B customers do research?
Should companies with business to business customers do research? This question was recently posed to me and the simple answer was YES! The next question was why? Especially if the company believes they are close to their customers and know them well. The answer: times have changed.
Livingfacts 2.0 – refresh and reinvent
Research is more important than ever as customers’ needs change and new challenges present themselves. While we know the fundamentals of quality research remain the same, the way in which we engage with businesses and consumers, and what we can expect of them, has changed.
Act like a start-up
As we move toward the end of 2020, businesses are re-imagining what their businesses should look like, what they stand for and how they deliver for 2021 and beyond. In this light, much has been said about re-inventing oneself and being flexible, adaptable and agile but perhaps the best phrase I have seen is “Act like a start-up”’
Delivering despite disruption
Businesses are experiencing rapid and disruptive change. However, during all of this, your business needs to ensure its delivering to meet customers’ needs.
Relevance – Ensure your products and services remain connected to your customers’ needs
What was a necessity 6 months’ ago may no longer be needed now or in the future.
Research as we look over the COVID wall
As I write we have passed 300 days of lockdown, are settling into a different rhythm, with new behaviours while still facing rising infections. It feels a little like being behind a wall and we don’t yet know what the other side looks like.
Trust in challenging times
At this moment in time, trust is an extremely important attribute for companies and brands and is being tested the world over, as trust in governments, companies and communities is being questioned.