Besides funding, the other big challenge for SMEs is Time!
The two biggest challenges SMEs face is Money and Time
Researching the funding needs of SMEs
Are you a Corporate who has, or is, developing funding products aimed at SMEs? Then these are issues you need to consider when doing your next piece of research. [...]
Researching SMEs – not all SMEs are the same
Are you a Corporate who is developing products for SMEs or are SMEs an important customer segment in your business? Or do you have specific corporate programmes or initiatives [...]
Let’s be like the giraffe…
Let's-be-like-the-giraffe
Are these 3 business trends a consequence of remote working or lack or effective leadership or processes not adapting post Covid?
Much has been written about how consumer behaviours are changing and the impact this has on business strategy. However, is sufficient focus being put on changing processes and the [...]
Are you successfully connecting with your target respondent for effective B2B research?
Ensuring full samples and making sure you are talking to the right people has always been critical to quality outcomes in B2B research. However, over the last 18 months [...]
Hybrid methodologies in business-to-business research
In the early part of my career - when business life was more structured, somewhat slower and people were easier to access – one was unlikely to have considered a hybrid approach to B2B research. There were clear preferences for a type of methodology, quant often followed qual and there was not the proliferation of methodologies available to researchers.
Important considerations when doing B2B research
Important considerations when doing B2B research. While B2B and B2C research uses many of the same tools and techniques, covering similar topics, there are some important considerations when designing and implementing effective, representative and rich B2B research.
Should companies with B2B customers do research?
Should companies with business to business customers do research? This question was recently posed to me and the simple answer was YES! The next question was why? Especially if the company believes they are close to their customers and know them well. The answer: times have changed.
Livingfacts 2.0 – refresh and reinvent
Research is more important than ever as customers’ needs change and new challenges present themselves. While we know the fundamentals of quality research remain the same, the way in which we engage with businesses and consumers, and what we can expect of them, has changed.