LATEST THINKING2021-07-21T10:14:51+02:00

Hybrid methodologies in business-to-business research

By |11th Jun 2021|HYBRID B2B RESEARCH|

In the early part of my career - when business life was more structured, somewhat slower and people were easier to access – one was unlikely to have considered a hybrid approach to B2B research. There were clear preferences for a type of methodology, quant often followed qual and there was not the proliferation of methodologies available to researchers.

Livingfacts 2.0 – refresh and reinvent

By |19th Mar 2021|NEWS|

Research is more important than ever as customers’ needs change and new challenges present themselves. While we know the fundamentals of quality research remain the same, the way in which we engage with businesses and consumers, and what we can expect of them, has changed.

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