QUESTIONS WE CAN ANSWER
Our focus is effective engagement with your clients, customers, stakeholders and suppliers on any business, customer, product or marketing related issues.
Effective B2B and B2C Relationships and Delivery
- Customer and user experience
Service delivery - Customer value and loyalty
- NPS and NES
- Franchise relationships
Multi channel service delivery - Logistics and distribution effectiveness
- Mystery shopping
Stakeholder needs and perceptions
Brand
- Awareness and usage
- Brand positioning and health
- Affinity and loyalty
Thought Leadership Research
Research for Content, Events and Media
Communication
- Communication effectiveness
- Communication needs
Concept development
Market
- Competitor analysis
- Customer profiling
- Opportunities
- Segmentation
Product and Category
- Awareness and usage
- Category / Market needs and behaviour
- Customer journey research
CVP research
New Product Development and Innovation
METHODOLOGIES AND PLATFORMS
Quantitative
Research
Specialized B2B field team for business, executive, high net-worth individuals and stakeholder interviews
Face-2-Face Interviews – virtual or in-person
CATI
(computer assisted telephone interviewing)
CAPI
(computer assisted personal interviewing) –
off and online
CAWI
(computer assisted web interviewing)
Mobile Interviews
Panels
Intercepts
Qualitative
Research
Focus Groups –
virtual or in-person
In-depth Interviews – virtual or in-person
Executive Conversations
Observation
Open ended text analysis
Desk
Research
On-line
Secondary Reports
Other Research