by Marylou Kneale


About the Author: Marylou Kneale

I had an interesting experience recently while reading an article by someone I follow. The tone, words and sentence structure in the article was different. It felt like the individual’s authentic voice had changed.

On reflection I wondered if the article’s first (and maybe only) draft had largely been written using generative AI, without being edited to include the individual’s own personality and perspective.

On reflection, my thought was we should embrace tech wherever appropriate, but as companies and individuals we should not lose our unique voice and perspective when writing, analysing or presenting to clients.

It’s the unique perspective that brings something different to each brand, company, client and research project. We still need to think, talk and write like humans. Our diverse opinions and thoughts bring originality and innovative ideas, and this is how we add value.

How do you and your company bring originality, and add value to your AI usage, especially in the insights industry? I would love to hear your thoughts on the subject.

At Livingfacts we have 23 years worth of experience in understanding what corporate customers, SMEs, stakeholders, staff, and suppliers need. We collaborate with you to provide current research and insights on how to remain relevant and meet your target markets’ changing needs.

Photo by Carissa Weiser on Unsplash


Subscribe to our free Latest Thinking posts.