As we move toward the end of 2020, businesses are re-imagining what their businesses should look like, what they stand for and how they deliver for 2021 and beyond. In this light, much has been said about re-inventing oneself and being flexible, adaptable and agile but perhaps the best phrase I have seen is “Act like a start-up”’
Businesses are experiencing rapid and disruptive change. However, during all of this, your business needs to ensure its delivering to meet customers’ needs.
What was a necessity 6 months’ ago may no longer be needed now or in the future.
As I write we have passed 300 days of lockdown, are settling into a different rhythm, with new behaviours while still facing rising infections. It feels a little like being behind a wall and we don’t yet know what the other side looks like.
At this moment in time, trust is an extremely important attribute for companies and brands and is being tested the world over, as trust in governments, companies and communities is being questioned.