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LIVINGFACTS TEAM

Marylou
Kneale

LIVINGFACTS FOUNDER AND DIRECTOR

Marylou Kneale has 35+ years of research experience and extensive knowledge of the corporate sector.

She founded Livingfacts in 2001 and has been Managing Director since inception.

Over this time, Marylou and Livingfacts, have developed a core capability in the area of Customer and Business Relationship Measurement and Loyalty, as well as research into any strategy, brand and marketing related issues.

Marylou has experience in all aspects of research from design, analysis, insight, story telling, presenting, sales, marketing and management of clients.

Marylou Kneale has an enduring curiosity about people – what they think, what they say and why they do what they do.

Heidi
Clowes

LIVINGFACTS DIRECTOR

Heidi has 30+ years of extensive research knowledge.

She joined Livingfacts in 2003, after working at several of South Africa’s largest research agencies, which has led to a very successful executive partnership with complementary skills.

She is an expert in all aspects of research including design, sampling, data collection, analysis and reporting.

Heidi strongly believes in the importance of research to support business decision making.

Experience

A full service agency which can provide qualitative and quantitative research 25 Years old

An executive team with over 65 years of collective experience over 85% client satisfaction rating

Provides answers to thought leadership, marketing, customer, product, market and business questions

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Interviews Conducted
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Projects Completed

What our clients say

I really appreciate the fact that Heidi has a good knowledge of our business and our customers. This really helps in interpreting the results. She always makes valid recommendations.

ROCHE DIAGNOSTICS

Having worked with the Livingfacts team on several projects, peace of mind and surety of outstanding quality of work is always guaranteed.

OLD MUTUAL

The feedback and the integrity of the data is always on point, as a result, all the insights we get from Livingfacts have become a very key input into our balanced scorecard in getting the VOC into our eco-system.

RMA

The research study was simple, yet accommodated our very complex business. It was managed effectively, professionally, timeously and with the objective achieved during a short space of time. The results were presented in a simple, succinct way which made it easy for us to make a business decision.

PRESTIGE COSMETICS GROUP

The structuring of the proposal, in terms of appropriate data collection techniques, was in my opinion, excellently done. They tried to accommodate sufficient samples in a very cost effective manner. We found the report to be top quality and provided great insights to support the overall decision making of the company on the way forward.

BANK WINDHOEK

I was impressed with the ease in which they understood our product portfolio as it is quite complex to get from a once-off scoping meeting.

ROCHE DIABETES

They were amazing.  Explained everything to us (sometimes more than once). Always available to share knowledge and experience and give opinions where needed. The process was seamless, stress free and the information gained was interesting and valuable. Thank you.

SAPPI

B2B is an exceptionally difficult market, which Livingfacts have extremely good insights on. Livingfacts makes it their purpose to understand the business their clients are dealing in, and to have proper context. They are indeed ‘Best of Breed’.

OLD MUTUAL CORPORATE

I thoroughly enjoyed the process and the project iteself; working with Marylou and Heidi was an absolute pleasure. They were always available to engage with internal stakeholder, onboard and also post reporting to take our CEO and his Exec through the insights. Professional and knowledgeable. Keep up the great work team Livingfacts!

RMA

Really enjoy working with Livingfacts!  Marylou is always professional, easy to work with, experts in the EB and consulting categories.  She is always willing to go the extra mile.

Old Mutual Investment Group (OMIG)

It is my 2nd year in dealing with Livingfacts.  The professionalism and always willing to help or suggest a better option is extremely remarkable.  The manner in which the people go about their business makes it a super pleasure to deal with.  Heidi and her team are remarkable.

OLD MUTUAL

INDUSTRY EXPERTISE

B2B Markets and Relationships

  • Financial Services
  • Banking
  • Assurance
  • Insurance
  • Retirement Funds
  • Risk Cover
  • Re-Assurance
  • Investments and Savings
  • Asset Management
  • Trading
  • Education
  • Veterinary and Animal Husbandry
  • Furniture
  • Intermediation
  • Strategy and Consulting
  • Pharmaceuticals and Healthcare
  • Logistics and Distribution
  • Media Partners
  • Chemicals, Petroleum and Energy
  • Engineering, Architecture and Construction
  • Technology
  • POS
  • Paper and Packaging
  • Industry Body Relationships

B2C and
Wealth Markets

  • Financial Services
  • Banking
  • Assurance
  • Savings and Investments
  • Retirement Funds
  • Risk Cover –Funeral, Disability and Life
  • Employee Benefits
  • Fintech
  • Lending
  • Mobile
  • Pharmaceuticals and Healthcare
  • Skincare, Cosmetics, Beauty and Fragrances
  • DIY and Home Improvements
  • Luxury Brands
  • Retail and Wholesale
  • Education
  • Home and Durable Goods
  • Agencies
  • High Net Worth Individuals