Marylou Kneale

About Marylou Kneale

Marylou Kneale has 32 years of research experience and extensive knowledge of the corporate sector. She founded Livingfacts in 2001 and has been Managing Director since inception. Over this time, Marylou and Livingfacts, have developed a core capability in the area of Customer and Business Relationship Measurement and Loyalty, as well as research into any strategy, brand and marketing related issue. Marylou has experience in all aspects of research from design, analytics, insight, story telling, presenting, sales, marketing and management of clients. She has an enduring curiosity about people – what they think, what they say and why they do what they do.

Livingfacts 2.0 – refresh and reinvent

In celebrating our 20th birthday, Livingfacts is embracing the need to refresh and reinvent. Welcome to Livingfacts 2.0 and the launch of our new website. Research is more important than ever as customers’ needs change and new challenges present themselves. While we know the fundamentals of quality research remain the same, the way [...]

By |2021-03-18T21:19:50+02:0019th Mar 2021|NEWS|

Act like a start-up

As we move toward the end of 2020, businesses are re-imagining what their businesses should look like, what they stand for and how they deliver for 2021 and beyond. Much has been said about re-inventing oneself and being flexible, adaptable and agile but perhaps the best phrase I have seen is “Act like [...]

By |2021-03-17T19:36:11+02:002nd Feb 2021|NAVIGATING COVID|

Delivering despite disruption

Businesses are experiencing rapid and disruptive change. However, during all of this, your business  needs to ensure its delivering to meet customers’ needs. What will keep your customers loyal: Making sure your product is still relevant to their needs Pricing is in line with their current expectations Making it easy to do business [...]

By |2021-02-05T11:44:04+02:0020th Nov 2020|NAVIGATING COVID|

Research as we look over the COVID wall

As I write we have passed 300 days of lockdown, are settling into a different rhythm, with new behaviours while still facing rising infections. It feels a little like being behind a wall and we don’t yet know what the other side looks like. Will we, and others think, feel and behave as [...]

By |2021-02-05T11:44:14+02:0011th Sep 2020|NAVIGATING COVID|

Trust in challenging times

At this moment in time, trust is an extremely important attribute for companies and brands and is being tested the world over, as trust in governments, companies and communities is being questioned. Doing what you say you do, or believe in, is critical to ensuring trust remains intact. It’s a brittle relationship: building [...]

By |2021-02-05T11:44:21+02:0014th Aug 2020|NAVIGATING COVID|
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