As we move toward the end of 2020, businesses are re-imagining what their businesses should look like, what they stand for and how they deliver for 2021 and beyond.

Much has been said about re-inventing oneself and being flexible, adaptable and agile but perhaps the best phrase I have seen is “Act like a start-up”.
What does that mean for businesses large and small?
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Revisiting your business purpose and your brand promise
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Relooking at the product portfolio and its relevance to the current and future client
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Redefining pricing strategies in light of reduced budgets and income
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Developing an ecommerce strategy if you don’t have one and integrating it with your traditional place of purchase
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Understanding how personal relationships can be started, developed and maintained online
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Adjusting policies, procedures and renumeration considering the work home scenario
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Amplifying the use of appropriate social media, along with traditional media to reach your customers and clients
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Re-imagining your processes to make them safe and secure for customers, while being quick and easy to use
Key questions companies and brands need to answer are:
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What do we stand for and is it still relevant?
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Which products and services do we need to change?
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Is our pricing in line with the market and expectations?
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Where are our customers finding and engaging with us?
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Is our CX and UX experience aligned to and up to customer standards?
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Is our communication and marketing resonating with our customers?
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How can we simplify and improve our processes and procedures?