Act like a start-up - Livingfacts

As we move toward the end of 2020, businesses are re-imagining what their businesses should look like, what they stand for and how they deliver for 2021 and beyond.

Research start up

Much has been said about re-inventing oneself and being flexible, adaptable and agile but perhaps the best phrase I have seen is “Act like a start-up”.

What does that mean for businesses large and small?

Revisiting your business purpose and your brand promise
Relooking at the product portfolio and its relevance to the current and future client
Redefining pricing strategies in light of reduced budgets and income
Developing an ecommerce strategy if you don’t have one and integrating it with your traditional place of purchase
Understanding how personal relationships can be started, developed and maintained online
Adjusting policies, procedures and renumeration considering the work home scenario
Amplifying the use of appropriate social media, along with traditional media to reach your customers and clients
Re-imagining your processes to make them safe and secure for customers, while being quick and easy to use

Key questions companies and brands need to answer are:

What do we stand for and is it still relevant?
Which products and services do we need to change?
Is our pricing in line with the market and expectations?
Where are our customers finding and engaging with us?
Is our CX and UX experience aligned to and up to customer standards?
Is our communication and marketing resonating with our customers?
How can we simplify and improve our processes and procedures?

By Marylou Kneale|2021-10-28T11:33:50+02:002nd Feb 2021|NAVIGATING COVID|

About the Author: Marylou Kneale

Marylou Kneale has 32 years of research experience and extensive knowledge of the corporate sector. She founded Livingfacts in 2001 and has been Managing Director since inception. Over this time, Marylou and Livingfacts, have developed a core capability in the area of Customer and Business Relationship Measurement and Loyalty, as well as research into any strategy, brand and marketing related issue. Marylou has experience in all aspects of research from design, analytics, insight, story telling, presenting, sales, marketing and management of clients. She has an enduring curiosity about people – what they think, what they say and why they do what they do.