Latest Thinking

Keeping abreast of the latest thoughts; this is what Livingfacts is reading:

Articles

Leveraging Word-of-Mouth & Advocacy to Drive Customer Loyalty Behavior
Michael Lowenstein
DATE 13 February 2017

These are words, as well as concepts, that are on the lips and minds of virtually every marketer…
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Numbers vs. Facts – what do you really need to know?
Vic Crain
DATE 18 July 2016

Vic Crain says these aren’t reasons to avoid doing research. They are reasons to rethink how you do research.
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The Financial Fact Founders Can’t Forget
Fred Reichheld
Why does your company exist? Read the business press or company earnings statements, and the answer seems obvious: profit.
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6 Steps to Integrating Big Data & Market Research
Chris Martin
Interesting approach to the big data versus research conundrum – collaboration or competition. We think collaboration benefits everyone.
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